GoHighLevel glossary

US carrier registration for businesses sending texts from ordinary 10-digit phone numbers. Unregistered numbers can have messages filtered or blocked.

Also called: a2p, 10dlc, sms registration

Learn it: Email vs SMS: Choosing Correctly

The top level of GoHighLevel, owned by whoever pays HighLevel. It creates and manages client sub-accounts.

Also called: agency view, agency level

Learn it: Agency Account vs Sub-Account

A workflow setting that decides whether a contact can go through the same workflow again when its trigger fires again.

Also called: re-entry, re-enter workflow

Learn it: Workflow Triggers

A workflow trigger that starts when an appointment is booked or its status changes (confirmed, cancelled, no-show).

Also called: appointment booked, appointment status, booking trigger

Learn it: Workflow Triggers · Appointment Workflows: Booked Calls, Reminders and No-Shows

Where people book time with a business. GHL has several types (personal, round robin, class, collective, service) for different booking situations.

Also called: booking calendar, booking widget

Learn it: Calendar Types and Building Your First Calendar

A person in the CRM. The center of GoHighLevel: forms, workflows, appointments, deals and messages all connect to a contact.

Also called: contact record, lead, person

Learn it: The Contact Record: GHL's Center of Gravity

GHL's shared inbox for SMS, email, web chat and social messages, organized by contact.

Also called: inbox, unified inbox

Learn it: Your Practice Access and Navigating a Sub-Account · Email vs SMS: Choosing Correctly

Extra information a specific business tracks about each contact, like service area or preferred branch. You choose its type (dropdown, date, number…).

Also called: field, contact field

Learn it: Custom Fields: Structuring Client Data

An account-wide value (like the business phone number) stored once and reused in messages and pages, so one edit updates everywhere.

Also called: custom values

Learn it: Custom Fields: Structuring Client Data

The web address a funnel or website is published on. Connecting a client's own domain involves DNS settings on their side.

Also called: custom domain, dns

Learn it: Build a Two-Page Lead Capture Funnel

When a contact enters a workflow because its trigger fired. The enrollment history shows who entered and which steps ran.

Also called: enrollment, enrolled, enrollment history

Learn it: How Workflows Actually Work · Testing a Workflow Before It Goes Live

The connection between a form question and the contact field its answer is written to.

Also called: map fields, form mapping

Learn it: Forms and Field Mapping

A set of questions that creates or updates a contact when submitted, writing each answer to a mapped field.

Also called: inquiry form, lead form

Learn it: Forms and Field Mapping

A sequence of pages (steps) that moves someone toward one action, like signing up or booking. A one-step funnel is a single landing page.

Also called: landing page, funnel step

Learn it: Build a Two-Page Lead Capture Funnel

A workflow step that sends contacts down different paths based on a condition, such as the value of a custom field.

Also called: branch, condition, conditional

Learn it: Filters and If/Else Branches

A workflow action that tells someone on the business's team (not the contact) that something happened.

Also called: notify team, notification

Learn it: Workflow Actions

A placeholder in a message, like {{contact.first_name}}, replaced with the contact's real data when sent. Empty fields send as blanks.

Also called: custom field placeholder, personalization, {{contact.first_name}}

Learn it: Workflow Actions · Appointment Workflows: Booked Calls, Reminders and No-Shows

A potential sale with a contact, tracked on a pipeline with a stage, value and status. A contact is a person; an opportunity is a deal.

Also called: deal

Learn it: Contacts vs Opportunities

The set of stages a deal moves through, shown as a board. Good stages describe actions the business has taken.

Also called: sales pipeline, board

Learn it: Designing a Pipeline That Matches a Real Sales Process

A calendar that shares bookings among several team members, offering times when someone is available.

Also called: round robin calendar, team calendar

Learn it: Calendar Types and Building Your First Calendar

A saved set of contact filters that re-runs every time you open it, so matching contacts appear and drop off automatically.

Also called: saved filter, segment

Learn it: Smart Lists: Finding the Right Contacts

One client's separate workspace inside an agency account, with its own contacts, workflows and settings. Where most VA work happens.

Also called: location, client account

Learn it: Agency Account vs Sub-Account

A yes/no label on a contact, used to group contacts or start workflows. Values with ranges belong in custom fields instead.

Also called: label, contact tag

Learn it: Tags (and When Not to Use Them)

The event that starts a workflow, such as a form submission or an appointment booking. Trigger filters narrow which cases count.

Also called: workflow trigger, trigger filter

Learn it: Workflow Triggers

A workflow step that pauses a contact for a set time, until an event, or until a time relative to an appointment.

Also called: wait, delay, time delay

Learn it: Wait Steps and Getting Timing Right · Appointment Workflows: Booked Calls, Reminders and No-Shows

An automation: a trigger, optional filters, then actions. Nothing runs until the workflow is published.

Also called: automation

Learn it: How Workflows Actually Work